IHOP
FREE PANCAKE MEETUP
Ad Age, Breaking & Entering Media, USA Today, Marketing Dive, Today Show
Random IRL mass meetups have been trending everywhere. From Timothee Chalamet look alike contests to watching someone eat a whole rotisserie chicken… people love gathering for random, hilarious reasons— it gives them a sense of community and connection.
And with IHOP’s National Pancake Day approaching… we wanted to get people to gather to eat free pancakes. Soooo it only made sense for us to come up with our very own meet up. And we partnered with the hilariously unhinged, internet icon Mr Fantasy to do it.
The OOH
We created intentionally lo-fi, grassroots OOH asking people to come eat free pancakes with Mr. Fantasy. The OOH looked like it was made on Microsoft Word and could’ve even been made by Mr. Fantasy himself.
AD: Emma Michelson
CDs: Brynn Good & Leah Dieterich
FANS ON SOCIAL
And the fans LOVED it 🕺🪩
THE EVENT
We decked out the IHOP Mr. Fantasy style— we wanted it to feel authentic, fabulous and not like a regular branded event. Then, we had Mr Fantasy show up, be his unhinged, entertaining self and hang out with fans as they enjoyed free pancakes…
MR FANTASY’S POSTS
We had Mr. Fantasy post about it on social, confirming these janky posters are actually for real and he will in fact be at IHOP on National Pancake Day.