WWF
ON THE BRINK OF EXTINCTION.
Graphis New Talent 2021 Silver
Print & Digital
Problem: Everyone’s aware of endangered species, but most people don’t care, because the issue doesn’t affect them directly.
Insight: We’re awfully attached to animals when they’re animated.
Solution: Show people what they’d be missing by erasing endangered species from famous animation movies.
disney+
If you pick a movie on Disney+ that stars an endangered animal, you’ll get a warning from WWF.
